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Data Analyst, Marketing Analytics and Insights

Published on 06.08.2022

Company

Website : https://www.audiencex.com
Industries :
IT, software engineering, Internet
Marketing, communication, media
Job ads : See our Job Ads
AUDIENCEX is the leading digital advertising partner for brands and agencies, changing the digital media landscape by offering strategic, unbiased... read more

Job Ad & Profile Description

Position : Data Analyst, Marketing Analytics and Insights

We’re seeking an experienced Data Analyst to join our Analytics and Insights team immediately. Within this role, you will be responsible for providing exceptional reporting and insights to internal teams. Acting as a trusted support for clients and stakeholders, you will report to the Manager of Analytics and Insights and perform an assortment of strategic analytical tasks for existing client accounts.
You will gain experience in performance campaigns and brand-building objectives for both current and new clients across multiple digital channels, including programmatic display, search, social and various content integration programs.
Types of analyses and reporting you will work on includes campaign recaps, qualitative, quantitative, strategic alignment, creative analysis and audience analysis.
Primary Responsibilities

  • Handle collection and analysis of data to generate insights for research purposes
  • Compile client-ready presentations that provide various data, insights and visuals
  • Provide prompt and thorough reporting abilities, comparing KPI performances to benchmarks/goals
  • Build interactive dashboard visualizations based on client KPIs in collaboration with our Platform Solutions and Ad Ops teams (Datorama)
  • Provide optimizations based on data analysis/trends, including input on A/B Testing scenarios using statistical significance
  • Contextualize patterns, trends as objective analysis observed from campaign data
Required profile for job ad : Data Analyst, Marketing Analytics and Insights

Qualifications

  • Minimum 2 years of experience working with programmatic data (ideally within the following DSPs: The Trade Desk, DV360, or MediaMath)
  • Minimum 2 years of experience in data visualization/BI tools, such as Tableau and PowerBI
  • Experience with Google Analytics/GA4

Our Ideal Candidate

  • Experienced with dashboard creation in Datorama or Domo
  • Ability to write calculated fields and parameters, as well as level-of-details (LOD) expressions
  • Knowledge of statistical concepts (Frequency Distribution, Hypothesis Testing, Regression) with acute ability to translate data into insights 
  • Hands-on experience in ETL, data aggregation and validation in data warehouse using query language (SQL)
  • Experience with RedShift or BigQuery

Nice to Have

  • Experience with Python
  • Has leveraged syndicated resources (e.g. MRI, Simmons, eMarketer); social listening tools (e.g. Sprout Social) and search queries (e.g. Google AdWords)
  • Competency within consumer journey, digital attribution, and how digital measurement enables end-to-end observation towards conversion
Job criteria for job ad : Data Analyst, Marketing Analytics and Insights
Job category :
IT, new technologies
Industries :
Services other
Employment type :
Permanent contract - Fixed-term contract - Freelance
Region :
Bulawayo - Harare - Manicaland - Mashonaland Central - Mashonaland East - Mashonaland West - Masvingo - Matabeleland North - Matabeleland South - Midlands - International
Experience level :
2 to 5 years
Educational level :
High school
Number of Position(s) : 3

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